② Fuji Imaging
Making the case for intentional photography in a new era.
Brand Strategy ● Campaign Direction ● Logomark ● Brand Guidelines ● Web Design ● Packaging ● App Design
Modern camera makers have an obvious problem: everyone has a fantastic camera in their pocket. A successful camera brand in the digital age is one that accepts this. This brand refresh of Fujifilm positions Fujifilm as the tool you bring for the important moments. The rebrand works with the evolution of the digital camera by preparing the photographer for that moment: the moment that needs to be captured right. The camera in your pocket is for everything else in between.